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Corporate OverviewBillabong International Limited's core business is the marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector under the Billabong, RVCA, Element, Von Zipper, Honolua Surf Company, Kustom, Palmers Surf and Xcel brands.
Founded in 1973, today Billabong International's products are licensed in more than 100 countries and are available in approximately 10,000 locations worldwide. Products are distributed through specialised boardsports retailers as well as through the Company's own branded retail outlets. The Company's brands are marketed and promoted internationally through associations with high profile professional athletes, junior athletes, brand advocates and events.
The majority of revenue is generated through wholly-owned operations in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil.
The Company has approximately 4,000 staff worldwide and its shares are publicly listed on the Australian Securities Exchange.